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A digital marketing agency is a company that promotes businesses online by using digital channels like search engines, social media, email, and websites to attract, engage, and convert customers, ultimately boosting online presence, leads, and sales through strategies like SEO, content creation, PPC, and social media management. They function as an extension of a company’s marketing team, offering specialized expertise to build and execute digital strategies for measurable online growth, differing from traditional firms by focusing exclusively on internet-based tactics.