Blog 2

Here are some considerations for pursuing a career in digital marketing that can help you determine if this is the right career path for you:

Skills

Employers typically outline the skills they want candidates to have in their job postings or description. There are some role-specific skills you may need when working in digital marketing, but here are some transferable skills most employees in this field share:

• communication
• analytical thinking
• creativity
• computer literacy
• time management
• organizational
• collaboration
• data analysis

• Education

  Every role and employer has different educational requirements. For example, a copywriter may need a bachelor’s degree in English or communications, while a social media specialist may need a diploma in social media marketing. Most digital marketing jobs require postsecondary training, at the very least, whether a bachelor’s degree or a college diploma. It typically takes three to four years to get a bachelor’s degree and two to three years to get a diploma.Some jobs may require additional certifications as well. For example, SEO specialists may need an ads or analytics certification for different search engines. Research specific jobs you’re interested in and assess their educational requirements to choose a career path that suits your needs and goals.

• Experience

  There are many entry-level digital marketing roles, such as digital marketing assistant, that you can pursue with little to no experience if you have the right credentials. Some employers may prefer you at least have experience from an internship or work placement to ensure you’re ready to work in a fast-paced environment. The program you complete in school may offer this opportunity, but you can also apply for an internship on your own.Employers may also require you to have a portfolio, depending on your position. For example, copywriters may need a portfolio showcasing their best writing projects. You can create a portfolio with work you completed in school, personal projects, and any freelance work for individual clients. For more advanced positions, such as social media manager, you typically need prior experience in the industry and a leadership role. You can gain leadership experience by offering to lead projects or pursuing leadership training that the company may offer.

• Available careers

  Here are some careers in digital marketing you can consider pursuing with the proper credentials:
  • digital marketing assistant
  • digital marketing manager
  • search engine optimization (SEO) specialist
  • social media marketer
  • social media manager
  • digital marketing analyst
  • copywriter
  • user experience (UX) designer
  • virtual reality (VR) developer
  • artificial intelligence (AI) specialist
  • content strategist
  • e-mail marketing specialist
  • web developer