Variety of job opportunities

Although digital marketing is a newer field, there are many careers available within it. You can choose from entry-level roles, such as digital marketing assistant, to executive positions, such as digital marketing manager. This allows you to choose a career with advancement opportunities that suits your interests and skills.

Lucrative salaries

As digital marketing is a newer field, many employers are willing to pay higher salaries to candidates with the right experience and credentials. Depending on your position and company, you may also receive bonuses if your work helps the company increase sales and profit. Established freelancers also have the opportunity to earn a higher salary as they can set the prices for their digital marketing services.

Flexibility

The digital marketing field can be more flexible than other industries in several ways. You can easily alter online marketing campaigns, especially compared to traditional marketing. For example, if you notice a spelling mistake on a social media post, you can edit and repost it. If you saw the same error on brochures you already printed, you would reprint them all. This flexibility can make your work less challenging and stressful.Working in digital marketing can also offer you a flexible work environment. Many companies allow digital marketing employees to work from home full- or part-time, as most of their tasks can be done on a computer. Some digital marketing employees even work freelance, so they can find their clients and set their own schedules.

High demand

As more companies switch to digital marketing methods to reach their consumer base, the demand for careers in this field continues to rise. The Canadian Job Bank estimates 73,700 positions for digital marketing specialists to be available during the 2022 to 2031 period, with 67,200 job seekers looking to fill them. This can make your job search easier when you first join the field and also help you advance your career when you gain experience.

Independent learning opportunities

There are a lot of digital marketing tools and knowledge you can learn on your own. For example, using different social media platforms in your personal life can help you utilize them in your work. While you may need a formal diploma or degree to obtain a job, you can quickly advance your knowledge on your own time to stay up-to-date with the industry.

Developing industry

The digital marketing industry is constantly changing and evolving. As new technology becomes available, companies adopt it to enhance their marketing efforts. This can lead to more unique job opportunities and allow you to constantly learn new techniques, keeping your work interesting.